Newsletter Article: Social Media: A Changing Landscape in Sales Business Technology

Social Media: A Changing Landscape in Sales Business Technology

Social media has changed the way we do everything. We go to social media outlets to listen to music, make recommendations, buy things, learn socially and connect with co-workers and friends. The consumer world is busy and growing on social media—so how do we help the field arrive there as well?

Sales Business Technology supports several initiatives that increase field involvement and understanding in a world that can move very quickly—and sometimes, can seem very confusing.


Social Media Website


We’re partnering with Digital Marketing, Communications and Human Resources to provide the field a centralized source for internal and external social media resources


This website will bring field members to various company tools (such as the Digital Marketing Toolkit and Cube with a View) along with explaining what social media is—and why it’s valuable to them. Website content will provide education and resources from a corporate perspective and will allow members to see success stories and tips from agents, ASMs and other field members.

We’re currently gathering field feedback and will present the concept during FMC on September 19. We look forward to this website fostering understanding and excitement about field social media use.

Mobility Initiatives on Social Media

With the field becoming increasingly mobile, our Mobility team is supporting the field not only through the Field Mobility website, but through a few social media outlets as well.

Mobility’s Twitter account (@MobileField) is a way to get out news of recent mobile developments such as new devices, apps and other interesting stories. This Twitter account is following not only corporate members and leaders but field members as well.

The FieldMobility Yammer Group is a private group on Twitter for members of the field to talk about their devices, ask questions and get feedback. This group fosters an environment of field members helping one another with minimal corporate involvement and has grown exponentially in its membership within the last two months.


Along with the FieldMobility Yammer Group, SBT—along with many other districts and corporate departments—has a private group on Yammer. These groups allow teams to collaborate and share news with one another in a way that is convenient and fast.


Social media is becoming an increasing focus in SBT as we support the field in understanding and using these resources. Instead of being confusing and overwhelming, social media can ultimately transfer face-to-face successes to a much larger sphere of influence.






**This newsletter article was published in the American Family Insurance TechConnect Newsletter.